# McGallen and Bolden PR

> McGallen & Bolden is a leading boutique public relations (PR) and business strategy firm in the Asia Pacific, headquartered in Singapore.

McGallen & Bolden helps multinational businesses around the world grow and profit in the Asia Pacific through public relations (PR), marketing, branding, and GTM strategy consulting.

- URL: https://mcgallen.tw.mbmx2.com/
- Brand: McGallen & Bolden, McGallen and Bolden
- RSS Feed: https://mcgallen.tw.mbmx2.com/feed/
- Full version: https://mcgallen.tw.mbmx2.com/llms-full.txt
- Markdown: Append .md to any page URL for clean markdown (e.g., /page-slug.md)
- Content negotiation: Send `Accept: text/markdown` header on any page URL

## Pages
- [Public Relations & Crisis Communication in Asia-Pacific (APAC)](https://mcgallen.tw.mbmx2.com/public-relations/): Data-Driven B2B & Tech PR and Reputation Management Since 1991 Our Core Mission for Your Brand Accelerate Regional Authority: We turn complex corporate narratives into credible, top-tier media placements to... (updated: 2026-10-12)
- [C-Suite Media Coaching & Crisis Communication Training](https://mcgallen.tw.mbmx2.com/coaching/): Aviation-Grade Precision and Stress-Testing for Global Corporate Leaders How We Prepare Your Leadership Team Control the Narrative Instantly: We transform technical subject matter experts and C-suite executives into polished, calm,... (updated: 2026-10-12)
- [Aviation-Grade Crisis Communication. Deep Tech DNA. Strategic PR Agency for Singapore and APAC](https://mcgallen.tw.mbmx2.com/): Read some recent FREE insights: 欢迎 welcome स्वागत selamat datang いらっしゃいませ 환영 добро пожаловать mabuhay ยินดีต้อนรับ chào mừng! In a world driven by generative AI, geopolitical shifts, and immediate cybersecurity... (updated: 2026-10-12)
- [read FREE insights on our blog](https://mcgallen.tw.mbmx2.com/blog-grid/): You can also view our blog in a list format. (updated: 2026-10-07)
- [FREE insights on our blog](https://mcgallen.tw.mbmx2.com/blog/) (updated: 2026-10-07)
- [leading non-profit PR agency in Asia](https://mcgallen.tw.mbmx2.com/clients/clients-government-nonprofits/): Here is a sampling of government agencies and non-profits (charities) we have worked with. ABLE (Abilities Beyond Limitations and Expectations) We worked with the leadership of the non-profit ABLE, a... (updated: 2026-10-01)
- [Award-winning PR in Asia and News Updates](https://mcgallen.tw.mbmx2.com/awards-news/): McGallen & Bolden is a leading strategy, marketing, crisis communication, and PR agency in Asia Pacific, headquartered in Singapore. Founded in 1991, the group has served and led communications and... (updated: 2026-10-01)
- [About the leading Asia Pacific PR agency in Singapore](https://mcgallen.tw.mbmx2.com/firm/): Preamble McGallen & Bolden is a leading strategy, marketing, crisis communication, and PR agency in Singapore, serving the Asia Pacific and worldwide. Founded in 1991, the group has served clients... (updated: 2026-09-29)
- [Top PR and GTM Strategists in Asia Pacific](https://mcgallen.tw.mbmx2.com/firm/strategists/): Why work with McGallen & Bolden's strategists? McGallen & Bolden's team of strategists possesses field-proven experience and expertise. While there may be seemingly affordable options in the industry, seasoned and... (updated: 2026-09-29)
- [AI & tech research lab](https://mcgallen.tw.mbmx2.com/lab/): What kind of AI-related research does McGallen & Bolden engage in? Here's where our team dabbles in all things technical, including the AI technologies that will change much of the... (updated: 2026-09-29)
- [Original Research Reports](https://mcgallen.tw.mbmx2.com/research/): Turn Complex Technical Insight into Authority, Media Visibility, and Measurable Growth In enterprise technology, generic commentary rarely cuts through the noise. Decision-makers, journalists, and search engines require verified data, deep... (updated: 2026-08-19)
- [Impactful PR Events & Product Launches in Asia Pacific](https://mcgallen.tw.mbmx2.com/events/): What impactful and creative events can McGallen & Bolden help you with? As the leading marketing and PR agency in Singapore and Asia Pacific, we believe field events are a... (updated: 2026-07-20)
- [Effective Leadership Transformation & Communication Coaching in Asia](https://mcgallen.tw.mbmx2.com/clients/clients-coaching/): Internal communications clients served (customized/public) These are just some of the names we have served in human capital development programs, seminars, conferences, and conventions, where we delivered content on leadership... (updated: 2026-07-20)
- [Books by the Leading Asia PR agency](https://mcgallen.tw.mbmx2.com/books/): What books did McGallen & Bolden strategists publish? Our senior strategists are active thought leaders and practitioners in the fields of business strategy, marketing, branding, public relations, and leadership development,... (updated: 2026-07-20)
- [Jobs](https://mcgallen.tw.mbmx2.com/firm/jobs/): Write to us using the contact form below with a brief introduction, pointing us to your blog, video, portfolio, LinkedIn, etc., and what opportunities you are looking for. Why work... (updated: 2026-07-20)
- [Strategy & Market Entry Consulting in Asia-Pacific (APAC)](https://mcgallen.tw.mbmx2.com/strategy/): 38,000-Foot Leadership Strategy Grounded in 30+ Years of Market Execution What We Do for Your C-Suite Build Immediate Brand Equity: We turn complex corporate narratives into highly visible, localized stories... (updated: 2026-07-20)
- [Integrated B2B Marketing & Demand Generation in Asia-Pacific (APAC)](https://mcgallen.tw.mbmx2.com/marketing/): Aligning Technical DNA with High-Yield Growth Strategies Since 1991 What Our Marketing Programs Deliver: Accelerate Qualified Sales Pipeline: We bridge the gap between brand building and revenue generation, driving high-value... (updated: 2026-07-20)
- [Aurea Terras – leading PR agencies in Asia serving you](https://mcgallen.tw.mbmx2.com/firm/aurea-terras-asia-pacific-pr-collective/): What do we do for you in a few words? 1) We get people to KNOW YOU throughout Asia 2) We get LEADS for you We are part of Aurea... (updated: 2026-05-11)
- [top Asia PR agency helping diverse clients succeed](https://mcgallen.tw.mbmx2.com/clients/): As the leading marketing and PR agency in Singapore and Asia Pacific, we have been helping clients from diverse industries in various stages of growth, to achieve cutting-edge PR and... (updated: 2026-05-08)
- [leading PR agency in Asia (full list of case studies)](https://mcgallen.tw.mbmx2.com/clients/clients-all-client-successes/): Here is a sampling of some of the successes we have done for various clients. We have served many more clients, including stalwarts and pioneers in cybersecurity, B2B enterprise technologies,... (updated: 2026-05-08)
- [top healthcare & health tech PR agency in Asia](https://mcgallen.tw.mbmx2.com/clients/clients-healthcare/): Here is a sampling of healthcare, medical, pharmaceutical, and supplement companies we have worked with. We have helped grow brands such as HST Medical and DTAP Clinic. HST Medical HST... (updated: 2026-05-08)
- [engage the top PR agency and succeed in Asia Pacific today!](https://mcgallen.tw.mbmx2.com/contact/): Work with a pioneering expert team in PR, marketing (including SEO, AI AEO & GEO), strategy & crisis communication today! If you are a business wanting to succeed in Asia... (updated: 2026-05-08)
- [leading FMCG & B2C PR agency in Asia](https://mcgallen.tw.mbmx2.com/clients/clients-consumer-b2c/): Here is a sampling of consumer clients we have worked with, from fast-moving consumer goods (FMCG), fashion and luxury brands, hospitality (food and beverage), consumer electronics, audio and visual equipment,... (updated: 2026-04-15)
- [leading fashion & luxury PR agency in Asia](https://mcgallen.tw.mbmx2.com/clients/clients-fashion-luxury/): Here is a sampling of fashion and luxury clients we have worked with, some of whom we have helped build up their brands in Singapore and the region, including the... (updated: 2026-04-15)
- [oops](https://mcgallen.tw.mbmx2.com/oops/): Oops! Wrong turn? We can’t find the page you’re looking for, but we can help you find your way back. Visit our Home page? (updated: 2026-03-30)
- [top B2B & industrial PR agency in Asia](https://mcgallen.tw.mbmx2.com/clients/clients-industrial-b2b/): We have always been technologists and are interested in all things tech. We have served industrial engineering, industrial safety, automation, robotics, transportation, and manufacturing businesses since the 1990s. Here is... (updated: 2026-03-16)
- [top cybersecurity PR agency in Asia](https://mcgallen.tw.mbmx2.com/clients/clients-cybersecurity/): We are a pioneer cybersecurity PR agency in Asia, with Seamus being one of the pioneer Internet and cybersecurity practitioners and developers (BSD UNIX-based email security server appliance and full-stack... (updated: 2025-12-02)
- [Success FAQs](https://mcgallen.tw.mbmx2.com/profit-from-asia-pacific-brics/): What makes McGallen & Bolden special in Asia Pacific (including ASEAN, Australasia, China, Japan, South Korea, and India)? McGallen & Bolden, headquartered in Singapore, is one of the oldest and... (updated: 2025-11-26)
- [leading food & hospitality PR agency in Asia](https://mcgallen.tw.mbmx2.com/clients/clients-food-hospitality/): Here is a sampling of some of the food and hospitality clients we have worked with. Swensen’s Swensen’s Restaurants are part of ABR Holdings Ltd. and include the likes of... (updated: 2025-07-10)
- [top AI & robotics PR agency in Asia](https://mcgallen.tw.mbmx2.com/clients/clients-ai-robotics/): We have worked with machine learning (ML) clients in the early years before AI became a thing! We are also practitioners of coding and AI in-house, making us your colleagues... (updated: 2025-07-10)
- [top Asia PR agency for Singapore](https://mcgallen.tw.mbmx2.com/profit-from-asia-pacific-brics/profit-in-singapore/): Why choose McGallen & Bolden for PR and marketing in Singapore? If you are an international business looking to invest in and profit from Singapore, or if you are a... (updated: 2025-06-18)
- [top Asia PR agency for Korean businesses](https://mcgallen.tw.mbmx2.com/profit-from-asia-pacific-brics/korea-market/): Why choose McGallen & Bolden for PR in South Korea? If you are an international business looking to invest in and profit from South Korea, or if you are a... (updated: 2025-06-18)
- [top Asia PR agency for Japanese businesses](https://mcgallen.tw.mbmx2.com/profit-from-asia-pacific-brics/japan-market/): Why choose McGallen & Bolden for PR in Japan? If you are an international business seeking to invest and profit from Japan, or if you are a Japanese business seeking... (updated: 2025-06-18)
- [top Asia PR agency for China & Taiwan businesses](https://mcgallen.tw.mbmx2.com/profit-from-asia-pacific-brics/china-taiwan-markets/): Why work with McGallen & Bolden for PR in China and Taiwan? If you are an international business seeking to invest and reap profits from mainland China (including Hong Kong... (updated: 2025-06-18)
- [top Asia PR agency for global south businesses](https://mcgallen.tw.mbmx2.com/profit-from-asia-pacific-brics/global-south-market/): Why choose McGallen & Bolden for PR if you are a Global South business? If you are a business from the amazing Global South looking to invest in, expand into,... (updated: 2025-06-18)
- [top Asia PR agency for BRICS businesses](https://mcgallen.tw.mbmx2.com/profit-from-asia-pacific-brics/brics-market/): Updated: Jun 14, 2025 What is BRICS? If you are a BRICS business looking to invest in, expand into, and profit from the Asia Pacific region (including ASEAN), you have... (updated: 2025-06-18)
- [top Asia PR agency for ASEAN businesses](https://mcgallen.tw.mbmx2.com/profit-from-asia-pacific-brics/profit-from-asean/): Why choose McGallen & Bolden for ASEAN PR and marketing? If you are an international business seeking to invest in and reap the benefits of the ASEAN (Association of South... (updated: 2025-06-18)
- [blog (list of articles published)](https://mcgallen.tw.mbmx2.com/blog-list/): Subscribe to our upcoming newsletter Here are all the blog articles we have on the website (others may have been archived). (updated: 2025-04-03)
- [experimental: Isaac (crisis management bot)](https://mcgallen.tw.mbmx2.com/crisisbot/): This is an experimental crisis management AI bot we call "Isaac." It is purely for experimentation and NOT for commercial use.  (updated: 2025-02-20)
- [youtube, spotify & podcasts](https://mcgallen.tw.mbmx2.com/youtube-spotify-podcasts/): Livestream and on-demand video We have worked with our clients to deliver livestreaming and on-demand video events, including webinars, to inform the media and their customers. Through platforms such as... (updated: 2025-02-20)
- [data protection, privacy, terms of use policies](https://mcgallen.tw.mbmx2.com/fineprint/): By visiting this site and reading its contents, you agree that the site may store cookies for authentication, analytics and customer service, or may request for your contact information. If... (updated: 2024-09-09)

## Posts
- [The Real-Time Pressure Cooker: Live Simulation and Crisis Communication](https://mcgallen.tw.mbmx2.com/the-real-time-pressure-cooker-live-simulation-and-crisis-communication/): When a reputation crisis hits, time dilates and compresses in unsettling ways. An unsubstantiated rumor can build up speed in the digital channels, and minutes feel like seconds. But the... (updated: 2026-10-12)
- [Future of PR in the 21st Century is the Bottom Line](https://mcgallen.tw.mbmx2.com/future-of-pr-in-the-21st-century-is-the-bottom-line/): Amended with new chart and media measurement (January 2021). I have been on all 3 sides of the public relations equation, as a client, as a journalist, and as an... (updated: 2026-09-29)
- [Why Your C-Suite Voice Sounds Robotic and How to Fix It](https://mcgallen.tw.mbmx2.com/why-your-c-suite-voice-sounds-robotic-and-how-to-fix-it/): Let’s be truthful for a moment. When was the last time you read a corporate byline or thought leadership piece and felt a human pulse behind the words? Too much... (updated: 2026-08-23)
- [HR & Tech – The Twin Engines of Business Success](https://mcgallen.tw.mbmx2.com/hr-tech-the-twin-engines-of-business-success/): Over the decades I have lived and breathed the nexus of human potential and organizational systems and technology. Long before “HR Tech” was the corporate boardroom buzzword, I was out... (updated: 2026-08-03)
- [Why Crisis Communications cannot be a last-minute band-aid “Fix”](https://mcgallen.tw.mbmx2.com/why-crisis-communications-cannot-be-a-last-minute-band-aid-fix/): A recent CNA interview with David Koh, founding chief executive of the Cyber Security Agency of Singapore (CSA), was fascinating. Reflecting on his 11 years protecting Singapore’s digital space, Koh... (updated: 2026-07-28)
- [What’s Next for Public Relations in 2027 and Beyond?](https://mcgallen.tw.mbmx2.com/whats-next-for-public-relations-in-2027-and-beyond/): Let’s take a quick trip down memory lane. If you look back at the PR landscape around 2006, the playbook was relatively straightforward. A successful PR agency functioned primarily as... (updated: 2026-07-24)
- [Taming the APAC Jungle: Can One Agency Manage Cross-Border Public Relations (PR)?](https://mcgallen.tw.mbmx2.com/taming-the-apac-jungle-can-one-agency-manage-cross-border-public-relations-pr/): As business leaders seek to expand a brand across the Asia-Pacific (APAC) region, they encounter a fragmented landscape. It’s tempting to think a company needs a sprawling roster of local... (updated: 2026-06-29)
- [The Silent Filtering of the Web: Why Your Corporate Website may be Invisible to the AI Cognitive Class](https://mcgallen.tw.mbmx2.com/the-silent-filtering-of-the-web-why-your-corporate-website-may-be-invisible-to-the-ai-cognitive-class/): Not long ago, Google dropped a comforting narrative for web developers and content marketers alike. They essentially claimed that Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) are nothing... (updated: 2026-06-05)
- [Why VCs and Investment Firms can Improve their Portfolio Success with a Premier APAC PR Firm](https://mcgallen.tw.mbmx2.com/why-vcs-and-investment-firms-can-improve-their-portfolio-success-with-a-premier-apac-pr-firm/): Venture capital and private equity firms are, at their absolute core, engines of wealth creation. They source raw innovation, infuse it with programmatic capital, and expect a predictable metamorphosis into... (updated: 2026-05-21)
- [Shadow AI, OpenClaw and Mythos are changing Cybersecurity postures as well as Critical PR and Communications](https://mcgallen.tw.mbmx2.com/shadow-ai-openclaw-and-mythos-are-changing-cybersecurity-postures-as-well-as-critical-pr-and-communications/): The C-suite may have invariably fallen for a risky, even "messianic" narrative. For the past few years, artificial intelligence has been sold not merely as software or tools but "deified"... (updated: 2026-05-21)
- [Navigating the APAC Matrix: Why a Red Team Approach is Your Path to Sustainable Growth](https://mcgallen.tw.mbmx2.com/navigating-the-apac-matrix-why-a-red-team-approach-is-your-path-to-sustainable-growth/): The Asia Pacific region is a beautiful, monolithic illusion. All too often, Western boardrooms look at a map and see a massive, uniform market of billions ripe for commercial consumption.... (updated: 2026-05-18)
- [The Disaster of Silence: Why PR Is Your Only Profitable Pipeline in the AI Era](https://mcgallen.tw.mbmx2.com/the-disaster-of-silence-why-pr-is-your-only-profitable-pipeline-in-the-ai-era/): In the corridors of power, fear is a poor advisor. As geopolitical tectonic plates shift and economic indicators flicker like a dying candle, a familiar, "unenlightened" pattern emerges in the... (updated: 2026-05-14)
- [The Triple Threat of Visibility: Why SEO, AEO, and GEO Must Dance Together in the AI Age](https://mcgallen.tw.mbmx2.com/the-triple-threat-of-visibility-why-seo-aeo-and-geo-must-dance-together-in-the-ai-age/): I was recently sitting at a quiet corner of a café in Singapore, and saw a group of young professionals next to me. One was typing furiously into a search... (updated: 2026-05-07)
- [The Strategic Edge: Why Minimalist Typography Beats AI “Art” in Packaging Design](https://mcgallen.tw.mbmx2.com/the-strategic-edge-why-minimalist-typography-beats-ai-art-in-packaging-design/): In boardroom discussions and strategy meetings across the region, I frequently encounter a prevailing—and frankly, dangerous—myth among non-designers. Many well-meaning clients, founders, and even seasoned executives have somehow convinced themselves... (updated: 2026-05-06)
- [Why Choose an Independent PR Agency Like McGallen & Bolden Rather Than Large Global Networks in the Asia Pacific?](https://mcgallen.tw.mbmx2.com/choose-independent-pr-agency-mcgallen-bolden-not-large-networks/): The Asia Pacific region is a kaleidoscopic mosaic of twenty-three countries and fourteen major languages. It is a monolith only to those who have never actually tried to sell anything... (updated: 2026-04-17)
- [The Art of Being Heard in an AI-Driven World with Technical SEO & AEO](https://mcgallen.tw.mbmx2.com/the-art-of-being-heard-in-an-ai-driven-world-with-technical-seo-aeo/): In the heady 1990s, when the Internet was a nascent collection of static pages and dial-up tones, I was hand-coding websites line by line. Back then, the goal was simple:... (updated: 2026-04-15)
- [Why Strategic Communication is Your Survival Kit in a Crisis-Filled World](https://mcgallen.tw.mbmx2.com/why-strategic-communication-is-your-survival-kit-in-a-crisis-filled-world/): I passed by some road works recently and noticed a scene that felt like a perfect metaphor for modern business strategy. There were temporary barriers lined up, supposedly to protect... (updated: 2026-03-17)
- [Strategic Communication to Succeed in Turbulent Times](https://mcgallen.tw.mbmx2.com/strategic-communication-succeed-turbulent-times/): The 21st century is a time of rapid technological change, unpredictable geopolitical shifts, and the constant onslaught of the complex digital world. It is a time that is both constantly... (updated: 2026-03-03)
- [How to Get Through the Storm: Why Media Coaching and Crisis Communication Are Your Strategic Bedrock](https://mcgallen.tw.mbmx2.com/how-to-get-through-the-storm-why-media-coaching-and-crisis-communication-are-your-strategic-bedrock/): Organizations operate in a world filled with potential hazards, ranging from unexpected data leaks and cybersecurity breaches to intricate financial scandals and political errors. Smartphones and social media make it... (updated: 2026-03-02)
- [Why B2B Communications in APAC costs more and why your CEO must lead it](https://mcgallen.tw.mbmx2.com/why-b2b-communications-in-apac-costs-more-and-why-your-ceo-must-lead-it/): As we navigate the "Asia Century," where the Asia-Pacific (APAC) region is projected to command 40% of the world's GDP by 2040, many business leaders often ask me why their... (updated: 2025-12-09)
- [The 2026 PR and Branding Playbook: Why B2B Businesses Needs to Plan Now, Not in Q1 2026](https://mcgallen.tw.mbmx2.com/the-2026-pr-and-branding-playbook-why-b2b-businesses-needs-to-plan-now-not-in-q1-2026/): If you work in corporate communications or marketing in a high-stakes B2B field like cybersecurity, AI, healthcare, health tech, industrial automation, or robotics, the worst thing you can do right... (updated: 2025-12-02)
- [Finding the Best Ways to Measure PR in Asia Pacific](https://mcgallen.tw.mbmx2.com/best-ways-measure-pr-asia-pacific/): We are now entrenched in the 21st century, where public relations (PR) is becoming the front and center of a brand's voice and is a C-suite retained activity. And to... (updated: 2025-08-11)
- [Beyond PR: Why Internal Communications Are More Critical Than Ever](https://mcgallen.tw.mbmx2.com/beyond-pr-why-internal-communications-critical/): Businesses are facing problems they have never had to deal with before because of global instability, trade wars, and rapid changes in technology like AI. When these outside pressures become... (updated: 2025-08-11)
- [Public relations as the main driver of growth for enterprise tech in APAC](https://mcgallen.tw.mbmx2.com/public-relations-main-driver-growth-enterprise-tech-apac/): Enterprise software and hardware vendors are facing a unique challenge in the fast-paced and highly competitive Asia Pacific (APAC) region. These days, the media is heavily focusing on technologies like... (updated: 2025-08-06)
- [Why businesses in the APAC region need strategic communications](https://mcgallen.tw.mbmx2.com/business-apac-need-strategic-communications/): Businesses in the Asia Pacific (APAC) region are facing challenges that have never been seen before in today's fast-changing and often unstable world. With changes in geopolitics, trade wars, and... (updated: 2025-08-06)
- [NotebookLM-powered podcasts available](https://mcgallen.tw.mbmx2.com/notebooklm-powered-podcasts-available/): We are constantly experimenting with the latest technologies, especially if they relate to communication. One of the tools we have experimented with is Google's NotebookLM. Although it is more of... (updated: 2025-07-26)
- [Why PR is Imperative for Cybersecurity Businesses in Asia Pacific](https://mcgallen.tw.mbmx2.com/why-pr-is-imperative-for-cybersecurity-businesses-in-asia-pacific/): Cybersecurity businesses are on the front line, safeguarding our digital identities and critical information in an era defined by escalating cyber threats and a rapidly evolving digital landscape shaped by... (updated: 2025-07-24)
- [Why PR is Your Vital Organ for Healthcare and Health Tech Success in APAC](https://mcgallen.tw.mbmx2.com/why-pr-is-your-vital-organ-for-healthcare-and-health-tech-success-in-apac/): The healthcare and health tech sectors are experiencing unprecedented growth and transformation. For clinics, hospitals, and health technology businesses across Singapore, ASEAN, America, and Europe, the Asia Pacific region presents... (updated: 2025-07-23)
- [Why use PR in APAC if you are an industrial, robotics or automation business?](https://mcgallen.tw.mbmx2.com/why-use-pr-in-apac-if-you-are-an-industrial-robotics-or-automation-business/): The 21st century is undeniably the Asia Century, with the Asia-Pacific region projected to account for a staggering 40% of the world's GDP by 2040. For CMOs in industrial automation,... (updated: 2025-07-23)
- [Why Classic Editor and Themes still work for WordPress Sites](https://mcgallen.tw.mbmx2.com/why-classic-editor-and-themes-still-work-for-wordpress-sites/): When Gutenberg (Block Editor) came about in 2018, I resisted the migration to this blocks paradigm. I have my reasons, and I will remain committed to authoring and maintaining WordPress... (updated: 2025-07-18)
- [McGallen & Bolden helps clients manage strategy and communication shifts in APAC due to global crises and AI](https://mcgallen.tw.mbmx2.com/mcgallen-bolden-strategy-communication-asia-pacific/): Since a few years ago, because of the seismic global geopolitical and post-pandemic changes, as well as how artificial intelligence (AI) has wrestled control and narratives from entities large and... (updated: 2025-06-26)
- [How PR propels your sales and marketing](https://mcgallen.tw.mbmx2.com/pr-propels-sales-marketing/): Imagine you have a fantastic product. And you have a limited marketing budget that would impede your foray or penetration into a competitive market. Your competitors are advertising aggressively in... (updated: 2025-06-26)
- [FeedSpot Top Singapore Blogs](https://mcgallen.tw.mbmx2.com/feedspot-top-singapore-blogs/): We are privileged to be featured as one of the Top Singapore Blogs on a leading aggregator, FeedSpot. Thank you! (updated: 2025-04-03)
- [Contextual translation for successful communication and expansion in Asia](https://mcgallen.tw.mbmx2.com/contextual-translation-successful-communication-expansion-asia/): Recently, the honorable Wang Yi, foreign minister of the People's Republic of China, quoted some short verses from one of the martial arts classics, "Yi Tian Tu Long Ji (倚天屠龍記),"... (updated: 2025-02-18)
- [How to beat the competition in Asia with PR and marketing](https://mcgallen.tw.mbmx2.com/beat-competition-asia-pr-marketing/): Asia is "hot," with unicorns and many exciting startups and innovations flourishing in the scene. And yet, according to some data, 30% of startups in places such as Singapore fail... (updated: 2025-01-24)
- [Thank you IndieReader for reviewing our “Tough Times Great PR” book!](https://mcgallen.tw.mbmx2.com/thanks-indiereader-review-tough-times-great-pr-book/): We have received an online review from one of the leading book sites, IndieReader, on our book "Tough Times Great PR." We greatly appreciate your kind words! The book has... (updated: 2025-01-23)
- [We are found on Campaign Asia Portfolio](https://mcgallen.tw.mbmx2.com/campaign-asia-portfolio/): We are listed on the leading public relations (PR) and communications media, Campaign Asia, under their Portfolio page. Read more. Campaign Asia is part of the global Campaign media, which... (updated: 2024-12-20)
- [Apple Podcasts now on the Web!](https://mcgallen.tw.mbmx2.com/apple-podcasts-now-on-the-web/): While you could hear our Podcasts on Spotify and elsewhere, Apple users (on iOS and Mac) now can listen in on our podcasts on BOTH their devices and on the... (updated: 2024-12-20)
- [Website updated on 20221005](https://mcgallen.tw.mbmx2.com/website-updated-on-20221005/): Our website has gone through an extensive overhaul, with pages, posts, images, videos all updated. Stay tuned as we bring on more content and insights that are relevant to a... (updated: 2024-12-20)
- [McGallen & Bolden Asia moves office](https://mcgallen.tw.mbmx2.com/mcgallen-bolden-asia-moves-office/): Asia, January 1, 2022 – McGallen & Bolden’s Asia office has moved to a new integrated location at International Plaza. The firm now features a space for livestreaming, video production,... (updated: 2024-12-20)
- [2 Poems for the new year – sweet freedom](https://mcgallen.tw.mbmx2.com/2-poems-for-the-new-year-sweet-freedom/): Sometime towards the end of every year, I try to write a poem to reflect and to flip the page to the new year. So, every year, I usually write... (updated: 2024-12-20)
- [Adieu 2020, Welcome 2021](https://mcgallen.tw.mbmx2.com/adieu-2020-welcome-2021/): As we approach the end of possibly the most dreadful year ever, let us keep strong, stay close to loved ones, pray ceaselessly, and light a candle for a new... (updated: 2024-12-20)
- [Briefly: Exemplary customer service from a tiny watch repair shop](https://mcgallen.tw.mbmx2.com/briefly-exemplary-customer-service-from-a-tiny-watch-repair-shop/): What is customer service to you? Just friendliness and courtesy? It is much more than that. A neighborhood small watch repair shop showed great customer service splendidly. I do love... (updated: 2024-12-20)
- [Happy 2020! (A poem)](https://mcgallen.tw.mbmx2.com/happy-2020-a-poem/): Here’s a poem composed by our CTO Seamus yesterday: Be your bravest yet in 2020 2019 had giants who clashed shoulders, While we clamored around and chose herds. Uncertain times... (updated: 2024-12-20)
- [Greetings for 2019](https://mcgallen.tw.mbmx2.com/greetings-for-2019/): CTO Seamus wrote this best wishes for the new year. Winning in 2019 Have you labored through 2018, And found it went all too vapid and fast? Have you made... (updated: 2024-12-20)
- [2018 Greetings from our group!](https://mcgallen.tw.mbmx2.com/2018-greetings-from-our-group/): A little best wishes from our group, written by our CTO Seamus. Braving on a new year A great many events, a fleeting year, It seemed so hard to hold... (updated: 2024-12-20)
- [5-prong CELLS™ approach to successful Asia Pacific market entry](https://mcgallen.tw.mbmx2.com/5-prong-cells-approach-successful-asia-pacific-market-entry/): If you are still only hankering down your marketing and PR efforts in the Americas and Europe, you are missing out the hottest market in the world - Asia Pacific,... (updated: 2024-12-03)
- [Quick checklist to see if your business is ready for PR in APAC](https://mcgallen.tw.mbmx2.com/quick-checklist-to-see-if-your-business-is-ready-for-pr-in-apac/): So, you have done well in the Americas and Europe, and wants to grow your brand further in the 4.5 billion population of the Asia Pacific market. The Asia Pacific... (updated: 2024-11-25)
- [7 Best Practices of Crisis Management And Communication](https://mcgallen.tw.mbmx2.com/7-best-practices-crisis-management-and-communication/): Crises are plaguing many organizations today, including governments, corporations, institutions, non-profits, smaller entities, and even individuals. What used to be a problem that affected only certain industries, like petrochemicals, pharmaceuticals,... (updated: 2024-08-15)
- [5 Ways to earn media coverage for businesses in highly regulated industries such as healthcare](https://mcgallen.tw.mbmx2.com/5-ways-earn-media-coverage-highly-regulated-industries-healthcare/): If you are in the hospital, clinic, media equipment, or health supplements business, you know that the challenging economic climate can dampen your journey forward. And yet, there are many... (updated: 2024-07-24)
- [Crisis Communication in Brief – 2020](https://mcgallen.tw.mbmx2.com/crisis-communication-in-brief-2020/): Crisis management and communication used to affect only certain industries such as petrochemicals and pharmaceuticals. But increasingly, with cybersecurity breaches and disease outbreaks, every organization needs to understand, communicate and... (updated: 2024-07-16)
- [Announcement – separate Crisis Communication coaching program](https://mcgallen.tw.mbmx2.com/announcement-separate-crisis-communication-coaching-program/): Our Media Coaching programs included crisis communication and basic crisis management modules. But with the increasing sophistication of crisis communication, the introduction of ISO 22361:2022 standard and guidelines for crisis... (updated: 2024-07-16)
- [Media coaching primer – an introduction](https://mcgallen.tw.mbmx2.com/media-coaching-primer-an-introduction/): This is our media coaching and crisis communication program that we have honed and delivered very successfully to all our clients through more than 30 years in consulting. We have... (updated: 2024-07-16)
- [PR and marketing – role of journalists and influencers](https://mcgallen.tw.mbmx2.com/pr-and-marketing-role-of-journalists-and-influencers/): Once upon a time, a journalist was a journalist, and an influencer is an influencer. However, times have changed. With the media declining around the world with lesser headcounts and... (updated: 2024-07-16)
- [OCEP Marketing Model (Owned, Communal, Earned & Paid Media)](https://mcgallen.tw.mbmx2.com/ocep-marketing-model-owned-communal-earned-paid-media/): We have always advocated a holistic communication model for communication and marketing. And in a world increasingly sophisticated and demanding of nuanced communication catering to all audiences, it is important... (updated: 2024-07-16)
- [5 tips I learned from the military to succeed as a communicator](https://mcgallen.tw.mbmx2.com/5-tips-military-success-communication/): I come from a family of military officers. My late grandpa, a lieutenant general who fought at the frontlines of wars, and reposed at 104 years old with a distinguished... (updated: 2024-07-16)
- [Are you still lagging behind with “just in time” PR and marketing?](https://mcgallen.tw.mbmx2.com/are-you-still-lagging-behind-with-just-in-time-pr-and-marketing/): Before the pandemic, the "just in time" paradigm was "fashionable", especially in the manufacturing sector. At that time, "just in time" meant optimizing available resources to manufacture and stock only... (updated: 2024-07-16)
- [Want to profit from Asia Pacific and LATAM markets?](https://mcgallen.tw.mbmx2.com/want-to-profit-from-asia-pacific-and-latam-markets/): You want to profit from the 4.5 billion people in Asia Pacific, with 23 countries and more than 14 major languages, making up 51% of the global GDP (and likely... (updated: 2024-07-16)
- [Investing in Singapore: Unlocking AI and Tech Opportunities through B2B Public Relations](https://mcgallen.tw.mbmx2.com/investing-in-singapore-unlocking-ai-and-tech-opportunities-through-b2b-public-relations/): Investing in Singapore for AI and tech companies through B2B public relations is highly advantageous due to Singapore’s position as a tech startup hub in the huge ASEAN market, extensive... (updated: 2024-07-16)
- [Securing Asia: How Cybersecurity Companies are Dominating the Market with B2B Public Relations](https://mcgallen.tw.mbmx2.com/securing-asia-cybersecurity-companies-dominating-the-market-b2b-public-relations/): The Asia-Pacific region has become a hotbed for cyber incidents, as investments into cybersecurity may not be as deep and comprehensive compared to more developed states in the West. As... (updated: 2024-07-16)
- [Successful B2B PR in Asia Pacific for industrial companies takes more than just a news release](https://mcgallen.tw.mbmx2.com/successful-b2b-pr-in-asia-pacific-for-industrial-companies-singapore/): Business-to-business (B2B) public relations (PR) is an indispensable tool for industrial companies in the Asia Pacific region, as it plays a pivotal role in nurturing robust business relationships and establishing... (updated: 2024-07-16)
- [5 keys to unlocking a successful collaboration with your PR agency](https://mcgallen.tw.mbmx2.com/5-keys-successful-collaboration-pr-agency/): So you have decided you want to grow your brand, build a trusted reputation, and to make your brand and products known to the world. Public relations (PR) is one... (updated: 2024-07-16)
- [Pilot and leadership transformation in the age of AI](https://mcgallen.tw.mbmx2.com/pilot-and-leadership-transformation-in-the-age-of-ai/): Our CTO Seamus Phan presented a session at the prestigious Asia Pacific Airline Training Symposium (APATS) 2023 in Singapore, under the Pilot Track, on "Pilot & Leadership Transformation in the... (updated: 2024-07-16)
- [McGallen & Bolden integrates AI with its own knowledge management systems](https://mcgallen.tw.mbmx2.com/mcgallen-bolden-integrates-ai-with-its-own-knowledge-management-systems/): The AI wave is already causing a rift between those who bravely adopt it, and those who shy away from it. However, AI is an unstoppable eventuality of humanity, and... (updated: 2024-07-16)
- [Top 5 PR strategies your business can win against competition large and small](https://mcgallen.tw.mbmx2.com/top-5-pr-strategies-your-business-can-win-against-competition/): What are the 5 top public relations strategies that can give your business a competitive edge against the giants and upstarts? It starts with understanding that good public relations is... (updated: 2024-07-16)
- [“Tough Times, Great PR” book on building brands and gaining publicity in a turbulent world by Asia communications veteran Seamus Phan](https://mcgallen.tw.mbmx2.com/tough-times-great-pr-book-building-brands-gaining-publicity-turbulent-world/): Seamus Phan, principal and chief technology officer of Asia Pacific communications consulting firm McGallen & Bolden Group, has launched a new book, “Tough Times, Great PR - Dot Zen 3.0:... (updated: 2024-07-16)
- [Leading aviation training symposium returns to Singapore in August 2023](https://mcgallen.tw.mbmx2.com/leading-aviation-training-symposium-returns-to-singapore-in-august-2023/): Aviators and aviation professionals, mark your calendar for the return of the physical event of APATS 2023 (Asia Pacific Airline Training Symposium), organized by the esteemed Halldale Group, and led... (updated: 2024-07-16)
- [4 tips of AI prompt engineering for public relations](https://mcgallen.tw.mbmx2.com/ai-prompt-engineering-for-public-relations/): Some businesses are predicting hundreds of millions of jobs will be lost with the advent of artificial intelligence (AI) such as those from OpenAI, Google, Baidu and so on. At... (updated: 2024-07-16)
- [Employer branding through public relations](https://mcgallen.tw.mbmx2.com/employer-branding-through-public-relations/): We hear of layoffs in the thousands or tens of thousands from many big tech and other companies worldwide. Before the pandemic and global conflicts, many businesses were recruiting staff... (updated: 2024-07-16)
- [8 recommendations for building your own in-house studio for audio and video](https://mcgallen.tw.mbmx2.com/8-recommendations-building-studio-audio-video/): The digital communications age is entrenched, with the advent of YouTube, TikTok, Instagram, Soundcloud, Spotify, and more. While the mainstream media remains the key to traditional public relations, there is... (updated: 2024-07-16)
- [The 5 Cs of speechwriting for the C-suite](https://mcgallen.tw.mbmx2.com/the-5-cs-of-speechwriting-for-the-c-suite/): Every time your C-suite executives step on stage at a media conference or event to speak, the likelihood is that their speeches are written by some other people. So, what... (updated: 2024-07-16)
- [When tech goes dark, the show must go on](https://mcgallen.tw.mbmx2.com/when-tech-goes-dark-the-show-must-go-on/): What happens when technology fails you? Are you nimble, resilient, and still able to do your job? What contingency plans do you have to carry on your business when technology... (updated: 2024-07-16)
- [Don’t try to bury bad news on a Friday](https://mcgallen.tw.mbmx2.com/crisis-preparedness-and-friday-bad-news/): There seems an antiquated camp that still insists on sending out bad news on a Friday or weekends, hoping that it gets buried in the mountain of news by Monday... (updated: 2024-07-16)
- [Authentic social media to the rescue in a crisis](https://mcgallen.tw.mbmx2.com/authentic-social-media-to-the-rescue-in-a-crisis/): You may have heard of the "sushi terrorism" incidents in Japan, where a putrid youth licked soy sauce bottles and put them back on the conveyer belts at a sushi... (updated: 2024-07-16)
- [Drilling down deeper into PR measurement for the 21st century](https://mcgallen.tw.mbmx2.com/drilling-down-deeper-pr-measurement-21st-century/): Even in the 21st century, the dreaded AVE, or advertising value equivalence, still has not completely gone away. An old evil not quite gone AVE is a crude way for... (updated: 2024-07-16)
- [4 key steps to great PR in a recession](https://mcgallen.tw.mbmx2.com/4-key-steps-to-great-pr-in-a-recession/): The global conflicts and pandemic brought out the best and the worst of businesses, communities, and people. Without going into specifics, we will use behavior in such scenarios to examine... (updated: 2024-07-16)
- [3 critical tips for spokespersons](https://mcgallen.tw.mbmx2.com/3-critical-tips-for-spokespersons/): I have been in public relations for the last 30 odd years, and I have seen my fair share of catastrophic spokespersons who ruined not just their organizations' publicity efforts,... (updated: 2024-07-16)
- [Listen to our podcasts](https://mcgallen.tw.mbmx2.com/listen-to-our-podcasts/): Our video content is repurposed into podcasts progressively, and some of the currently converted video content are now available at platforms such as Spotify, TuneIn, iHeartRadio, Apple, Amazon, Soundcloud, etc.... (updated: 2024-07-16)
- [Communications and human resources – synergy and separate](https://mcgallen.tw.mbmx2.com/communications-and-human-resources-synergy-and-separate/): Layoffs are often the worst tasks for business leaders. When a business does badly or needs to trim its operations, there is sometimes no better way out to cut costs... (updated: 2024-07-16)
- [Engage your PR at the C-suite level](https://mcgallen.tw.mbmx2.com/engage-public-relations-at-csuite-level/): Public relations or communications are sometimes still managed by marketing departments, which is now quite dated. Traditionally, marketing encompassed advertising, marketing research, events, sales (maybe), and sometimes public relations. With... (updated: 2024-07-16)
- [Free messaging and collaboration software?](https://mcgallen.tw.mbmx2.com/free-messaging-collaboration-software/): During the pandemic years, businesses and people had to be operating from homes, from all corners of the world, to collaborate and continue to function. However, digital infrastructures were not... (updated: 2024-07-16)
- [Video hosting for businesses – our journey](https://mcgallen.tw.mbmx2.com/video-hosting-business-journey/): Video is an integral part of content today. Video is arguably the predominant content on mobiles today, as more people look at motion content, then reading and scrolling through long... (updated: 2024-07-16)
- [6 Reasons Why PR is the best way to build brands and win customers](https://mcgallen.tw.mbmx2.com/6-reasons-pr-build-brands-win-customers/): Public Relations (PR), well known and entrenched for many businesses, and not quite understood by a minority. PR is NOT just media relations, news releases and media conferences. PR is... (updated: 2024-07-16)
- [What Wordle can inspire us to do in marketing and PR](https://mcgallen.tw.mbmx2.com/what-wordle-inspire-marketing-pr/): Wordle is a simple online word game that went rather viral, and still is. Just recently, even a Chinese radio station host was chatting about Wordle to her co-hosts, about... (updated: 2024-07-16)
- [6 tips on how to have more productive meetings](https://mcgallen.tw.mbmx2.com/6-tips-more-productive-meetings/): First off, I generally dislike meetings. Meetings mostly end up being unproductive. I get things done, fast. And the fastest way between 2 points, is to get it done instead... (updated: 2024-07-16)
- [3 Public Relations (PR) Recommendations in 2023](https://mcgallen.tw.mbmx2.com/public-relations-pr-recommendations-2023/): The global crises in healthcare and conflicts are not over, and the world is facing an unprecedented shift, and not necessarily in a good way. Worse, because of global crises,... (updated: 2024-07-16)
- [4 tips for lead generation that don’t turn prospects off](https://mcgallen.tw.mbmx2.com/4-tips-lead-generation-dont-turn-prospects-off/): I received this hilarious email today (among hundreds), touting some service I would never use, from a person I never knew. Worst of all, from a Seamus, I became a... (updated: 2024-07-16)
- [4 Tips to succeed in cookieless marketing](https://mcgallen.tw.mbmx2.com/4-tips-succeed-cookieless-marketing/): The keyword is: FIRST, or first-party data. Do you own your data and platform? While Google touted its third-party cookie replacement, FLoC (federated learning of cohorts) or "privacy sandbox", it... (updated: 2024-07-16)
- [Reengineering a company – the 4 essentials](https://mcgallen.tw.mbmx2.com/reengineering-a-company-the-4-essentials/): What happens when a business needs to change, drastically? What then, are the ways to deal with making such a change? As an Apple pioneer evangelist for desktop publishing, I... (updated: 2024-07-16)
- [5 tips for smart bootstrapping for entrepreneurship and survival](https://mcgallen.tw.mbmx2.com/5-tips-smart-bootstrapping-entrepreneurship-survival/): I have said this eons ago. If your business needs to bleed money like a waterfall and rely ONLY on investors dumping mountains of cash on you to survive, your... (updated: 2024-07-16)
- [Old brands – 7 Tips on keeping a brand going](https://mcgallen.tw.mbmx2.com/old-brands-7-tips-keeping-brand-going/): I love old brands, just as I love old eateries in the streets of Taipei and Kyoto. To me, a good brand is not necessarily a giant full of glitz... (updated: 2024-07-16)
- [6 tips on writing News Releases that work](https://mcgallen.tw.mbmx2.com/6-tips-on-writing-news-releases-that-work/): Contrary to belief, the news release is not dead. In fact, in Asia Pacific, the news release is STILL one of the most considered communication materials for the media. Cision’s... (updated: 2024-07-16)
- [5 Tips on working with Asia Pacific Media](https://mcgallen.tw.mbmx2.com/5-tips-on-working-with-asia-pacific-media/): If you are trying to gain ink or screen with a media in Asia Pacific, the BEST way is to work with the experts – PR agencies which do this... (updated: 2024-07-16)
- [Future of Marketing may not be about personalization](https://mcgallen.tw.mbmx2.com/future-of-marketing-may-not-be-about-personalization/): I have a special love for making things work and then selling them. My first entrepreneurship journey began when I was 10 (circa 1974). That was also the first time... (updated: 2024-07-16)
- [Communication – Cultural sensitivity and subtlety](https://mcgallen.tw.mbmx2.com/communication-cultural-sensitivity-and-subtlety/): Movies (reel life) are a reflection of real life. Often, the theme of movies were inspired by real life stories. So, as PR practitioners and communicators, learning the cultural sensitivities... (updated: 2024-07-16)
- [Leadership – SWOT first, then go](https://mcgallen.tw.mbmx2.com/leadership-swot-first-then-go/): The basics of management are often supplanted by “sexier” jargon, ideologies, or fads, especially in the 21st century. However, are the basics dead? No. The simplest ideas are sometimes the... (updated: 2024-07-16)
- [7 Smart and Wise Ways to Achieve Successful Simplicity](https://mcgallen.tw.mbmx2.com/7-smart-and-wise-ways-to-achieve-successful-simplicity/): The recent events around the world showed me one thing – some people can make simple things ridiculously complex and ultimately fail, while fewer other people, a select few, are... (updated: 2024-07-16)
- [5 Recommendations for building lasting brands through heritage](https://mcgallen.tw.mbmx2.com/5-recommendations-for-building-lasting-brands-through-heritage/): If you venture along the old quiet Telok Ayer Street, you may still catch a glimpse of one of Singapore’s oldest food establishments, the 90 years old Tan Hock Seng... (updated: 2024-07-16)
- [Speak directly and simply for impact – avoid double negatives](https://mcgallen.tw.mbmx2.com/speak-directly-and-simply-for-impact-avoid-double-negatives/): All too often, we slip into communication, in writing or in speaking, that do not communicate as directly a meaning we intend. In a world where attention span is short... (updated: 2024-07-16)
- [PR & Crisis 101 – 6 Tips on Handling Difficult Questions](https://mcgallen.tw.mbmx2.com/pr-crisis-101-6-tips-on-handling-difficult-questions/): Now and then, as an official spokesperson, you may need to answer a tough question a journalist asks. You may even take offense at the manner of the question or... (updated: 2024-07-16)

## Optional
- [Insights](https://mcgallen.tw.mbmx2.com/insights/): 116 posts
- [Marketing](https://mcgallen.tw.mbmx2.com/insights/marketing/): 62 posts
- [Leadership](https://mcgallen.tw.mbmx2.com/insights/creative/): 36 posts
- [Technology](https://mcgallen.tw.mbmx2.com/insights/technology/): 11 posts
- [Briefly](https://mcgallen.tw.mbmx2.com/insights/briefly/): 4 posts
- [Talent](https://mcgallen.tw.mbmx2.com/insights/talent/): 2 posts

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